{"id":7304,"date":"2022-12-06T10:22:49","date_gmt":"2022-12-06T09:22:49","guid":{"rendered":"https:\/\/ifcam-formation.fr\/blog\/2022\/12\/06\/the-learner-experience-approach-at-the-heart-of-the-csr-training-strategy\/"},"modified":"2023-02-17T13:52:30","modified_gmt":"2023-02-17T12:52:30","slug":"the-learner-experience-approach-at-the-heart-of-the-csr-training-strategy","status":"publish","type":"post","link":"https:\/\/ifcam-formation.fr\/en\/blog\/2022\/12\/06\/the-learner-experience-approach-at-the-heart-of-the-csr-training-strategy\/","title":{"rendered":"The Learner Experience approach at the heart of the CSR training strategy"},"content":{"rendered":"\n

“100% of employees and elected representatives trained in CSR issues”. This is one of the major commitments of the Cr\u00e9dit Agricole Group’s Corporate Social Responsibility Project<\/strong>, which aims to support the major changes in our society.<\/p>\n\n\n\n

As the Group’s University, our role is to support these transformations<\/strong>. This is why we have set up a unique system: a learning environment entirely dedicated to this project<\/strong>. The aim is to raise awareness<\/strong>, mobilise <\/strong>employees and elected representatives, individually and collectively, <\/strong>and train <\/strong>them in the changing nature of the business.<\/p>\n\n\n\n

How did we design this major and wide-ranging training scheme ? How did we take into account the Learning Experience with the ambition is to train more than 140,000 employees and elected representatives? How can we commit to the long term and offer a scalable system?<\/p>\n\n\n\n

Answers with Camille Besson, Training Designer, Doroth\u00e9e Cavignaux-Bros, Training Engineer and PhD in Education and Training Sciences and Faty Drider, Training Engineer.<\/p>\n\n\n\n

An approach centred on the learner experience…<\/strong><\/h2>\n\n\n\n

For the outset, it seemed important to us that the result should embody the principles of the Societal project <\/strong>and be part of a CSR approach. <\/strong>Our intentions are to demonstrate sobriety and frugality, to capitalise on good practices and existing resources, tried and tested by the Group, and of course, Je propose de simplifier : to take Into account stakeholders: sponsors, testers, learners, training departments, etc.<\/p>\n\n\n\n

It was therefore logical to begin our work with codesign workshops<\/strong>. With the help of personae representing our main training populations (employees, elected representatives, directors, managers), we formulated support hypotheses and we prototyped training systems<\/strong>. During design workshops, these courses were tested with learners<\/strong>. Their feedbacks enabled us to adjust the systems we had imagined, to real-life usage.<\/p>\n\n\n\n

At the same time, we were asked by our internal clients to design and produce a first deliverable: a core module “At the heart of the Societal Project”.<\/strong> This awareness-raising module aims to educate employees and elected representatives about the main societal issues and to present the responses provided by the Group. It was co-constructed with various players in the Group, the subsidiaries and the Regional Banks. It aims to mobilise learners around a common history and story, to (re)give meaning to our commitments in the context of the new corporate strategy.<\/p>\n\n\n\n

We have also created business training courses <\/strong>(Business and Public Authority Managers, Agricultural Advisors, Individual Advisors, etc.).<\/p>\n\n\n\n

Whether it is a question of measures aimed at all employees and elected representatives, or at specific professions, this approach of co-construction, inclusion and sharing has been our leitmotiv<\/strong>.<\/p>\n\n\n\n

The result is a new device with:<\/p>\n\n\n\n